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Cause Marketing

Cause marketing is a relationship that maximizes both social and business benefits. It traditionally takes one of three forms:

  • Transactional partnerships direct a portion of the proceeds from the sale of a product or service to benefit a cause or nonprofit organization.
  • Message promotion partnerships build awareness around a cause or issue.
  • Product licensing or endorsement partnerships allow businesses to use a nonprofit’s logo for a fee.

Benefits to your company:

  • Increase awareness and recognition of your company’s commitment to helping others
  • Enhance your reputation
  • Strengthen the loyalty of your consumers and stakeholders
  • Boost employee morale
  • Meet your goals for corporate social responsibility and philanthropy

A cause marketing partnership with Butterflies allows your company to meet business objectives while accomplishing the vital work of saving and improving children’s lives. At Butterflies, we make it a priority to customize our partnerships to meet the goals of each organization and tell a powerful story about our work together.

Today’s businesses are seeking cause marketing alliances as never before. And it’s no wonder why. According to studies:

  • 83% of consumers say they want more of the products, services and retailers they use to benefit causes.
  • 85% have a more positive image of a product or company when it supports a cause they care about.
  • 80% are likely to switch brands, when similar in price and quality, to one that supports a cause.

To find out how your company can develop a successful cause marketing partnership with Butterflies please drop in your details with our Partnerships Team by email at or online and we’ll contact you to take it further.